top of page


Effy Dagmar Matlack-Lindström is a writer, editor, and SEO specialist based in East London, England. Born in New York, she has lived in London and Stockholm. When she isn't writing, she enjoys Eastern European literature, A24 movies, gaming, travel, and cooking. She, along with her husband Gustaf, have two cats: Pushkin and Ibsen.  

Effy is available for a wide variety of writing, editing, and SEO jobs. If you have something in mind, please reach out via the contact form below or send an email to

Contact Me

Thanks for submitting!

  • Black SoundCloud Icon
  • Black Facebook Icon
  • Black Twitter Icon
  • Black Instagram Icon
  • Black YouTube Icon


BA in Liberal Arts

The New School 📍 New York, New York

SEO Certifications

20+ Hours of Learning Logged

  • Technical SEO for Beginners: Keyword Research & Optimisation 

  • SEO Training Masterclass 2023: Beginner To Advanced SEO

Degree and certificates of completion available upon request.



When it comes to generating clean and engaging copy, I wear a variety of professional hats. Feel free to get in touch using the contact form above, or email me at 📬

📍 Location: Aldgate, London, England

Available for in-person and remote work

Image by Aaron Burden


If you like what you see on this web site, good news: I am available for a wide variety of writing projects, including:

  • Blog articles

  • Email marketing

  • Product descriptions

  • Landing pages

  • Ghostwriting

For examples, please reach out!



Copy need some polishing? In the copyediting process, we will examine elements of your writing such as tone, style, word choice, syntax, organisation, flow, and transitions. Though grammar and spelling are also considered, this is a more expansive edit than simple proofreading, which deals with mechanical errors, like punctuation and capitalisation.  Reach out to find out which service is right for you! (Note that I am proficient in both British English and American English.)

Image by NisonCo PR and SEO


Wouldn't it be great if we had a crystal ball that told us exactly what customers want, and when they want it? Through search engines, this fantasy is now a realitybut tapping into it takes time, effort, and a bit of savvy. That's where I come in. By increasing your visibility in organic search engine results, we can boost the quantity and quality of your online visitors, generating more leads, engagement, and/or sales. Go on—let me work my magic.

bottom of page